Commercial Work & Clients
While most photographers and retouchers understand the benefits of working with brands and creative agencies, few know how to prepare for it and get into commercial work.
// 00 · commercial work for photographers & retouchers
Be Prepared When Opportunity Finds You.
Brands and businesses reach out to skilled photographers and retouchers every day. Those who understand what commercial clients need are the ones who get hired.
Photography & retouching by Julia Kuzmenko McKim using RA Panels
// Retouching Academy · Since 2013
Over 52,000 Students and Panel Users Worldwide
Built on years of industry experience for serious creative professionals interested in commercial work and getting hired by beauty, wellness & lifestyle brands.
// 01 · beauty, portrait & fashion photography & retouching
Tools & Education
for Creative Professionals.
Today, brands and businesses need more quality visuals than ever for their campaigns, product pages, launches, and social content. We help photographers and retouchers upgrade their skills, modernize their workflows, and get hired by commercial clients.
Pro Retouching Skills
As basic editing becomes more automated, highly specialised, advanced skills, such as campaign-level beauty retouching, become a stronger industry advantage and open doors into commercial projects.
Faster Workflow
Professional beauty and fashion photography requires detailed retouching even if the first-pass cleanup is done with AI. Speed up your retouching workflow with tools built for client work.
// 02 · free pdf download
Brand Work Guide & Vocabulary
A free guide and vocabulary for photographers and retouchers interested in commercial work with brands and businesses.
Understand the language of visual production that commercial clients use when working with creative professionals like you. The “client universe” section will help you see the real opportunities in beauty & wellness that already exist around you.
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// 03 · smart retouching panels
Professional
Beauty Retouching Tools.
Beauty Retouching panels are Photoshop plugins created for photographers and retouchers who want a faster, professional retouching workflow, improved consistency of skin and tonal work, and a decluttered workspace.
Beauty Retouch v5 Panel
Photoshop plugin for photographers and retouchers who want a faster retouching workflow, improved consistency of skin and tonal work, and a decluttered workspace. Built on years of industry experience and a non-destructive approach.
Photoshop® 2024+
Mac · Win
Apple Silicon
Mac · Win
Apple Silicon
MUA Retouch Panel
The MUA Retouch panel is a Photoshop plugin created by beauty industry professionals for campaign-level makeup retouching. Comes with digital makeup palettes for Blush, Lipstick, Eye Shadows and Color Correctors.
Photoshop® 2021+
Mac · Win
Apple Silicon
Mac · Win
Apple Silicon
// 04 · Retouching academy team & mission
Made for Creative Professionals
by Creative Professionals.
Our industry is being reshaped yet again. Technology, social media, and evolving consumer behavior are changing how visual work is made and who gets hired to make it.
I started my journey in photography during another big shift, when analog gave way to digital. Later, I studied Commercial Photography in Australia (including shooting on film, medium, and large format cameras, and darkroom work), moved to Los Angeles, and built a career working with beauty and wellness brands, while teaching photographers and retouchers worldwide what I was learning through my work. That is how Retouching Academy was born.
Today, my Avenue Studio team and I continue to serve beauty, wellness, and lifestyle brands with a client list that includes Urban Decay, Lululemon, Pat McGrath Labs, and many others. We also helped over 52,000 students and panel users worldwide build the skills that commercial clients expect from creative professionals today.
From what we see, the demand for professional visual work is growing while client expectations are changing, and we are here to help you carry your skills through this shift into commercial work. Stick around and join 24,700+ pros on the RA newsletter, and be the first to read about what’s changing so you can act early.
Julia Kuzmenko McKim
RA Founder · Commercial Beauty Photographer & Retoucher
Los Angeles · Dallas
RA Founder · Commercial Beauty Photographer & Retoucher
Los Angeles · Dallas
// Julia’s selected commercial clients
// 05 · fast track to mastery
Professional Beauty Retouching
for All Skill Levels.
We teach what we have learned the hard way through real-world commercial beauty and fashion work.
Bundles
$569$287
Lifetime · 21+ hours · 15+ practice files
$370$189
Lifetime · 14+ hours · 12+ practice files
$442$237
Lifetime · 14+ hours · 12+ practice files
Individual courses
$127
Lifetime · Bonus Materials
$74
Lifetime · Bonus Materials
$169
Lifetime · Bonus Materials
$199
Lifetime · Bonus Materials
// 06 · in-depth retouching courses
What Our Students
Are Saying.